Lloyds Family Jewellery Price Promise

We will not be beaten on price!


Price Promise

We're confident we offer the best prices available for British made fine diamond and gemstone jewellery. Although many of our products are exclusive to Lloyds, you may find the same item elsewhere for some pieces. Should their price be cheaper just let us know and we will endeavor to beat the price.


How do we offer such low prices?

The world wide web is a competitive place, to ensure we can stay in front of the competition we not only have to offer the very best in products and service, but we also need to offer the best value. We carefully source our jewellery direct from some of the finest UK manufacturers who not only offer high quality jewellery with beautiful designs, but who also offer fair pricing. We deal direct with manufacturers and diamond cutters to ensure there is no unnecessary price inflation. In 2005 we made the move to the web and never looked back, this gives us an edge in keeping overheads low, another key factor of our low prices. We keep profit margins low, this means that we make less on individual sales, but we can boost sales numbers and keep our customers happy and coming back each year.

We don't cut any corners, our jewellery is sourced from Londons Hatton Garden and Birminghams Jewellery Quarter from some of the best known manufacturers in the industry, providing high quality and excellent value. We also supply all the packaging you would need including quality wooden presentation boxes, gift bag, care guide, authenticity certificate and diamond/jewellery reports if applicable. We also strive to offer the best possible customer service and our reviews speak for themselves with over 500 - 5 star reviews throughout multiple platforms including Google Reviews, Trusted Shops and The Review Centre ensure unbiased feedback.


Price Comparison

We regularly compare prices from a selection of jewellery retailers such as Goldsmiths, H.Samuel and Beaverbrooks to ensure our prices offer the very best value. Here we have taken one of the most popular jewellery items; the diamond solitaire engagement ring, featuring a single 0.50ct round brilliant cut diamond in 18k white gold and compared it to the most comparable items from these other retailers.



''The Forever Diamond 18ct White Gold 0.50ct Ring'' (Diamond Grade: Colour: I, Clarity I1)



Beyond Brilliance 18ct White Gold Diamond Solitaire Ring 0.40ct. (Diamond Grade: G/SI)



18ct White Gold Brilliant Cut 0.50 Carat 88 Facet Diamond Ring (Diamond Grade: I/I1)



What is RRP?

RRP (Recommended Retail Price) is the price provided by manufacturers as a guided selling price, we try to show the RRP for all items to give you an idea of what the price would usually be. Based on current market value for precious metal, diamonds and gemstones, these prices are usually used in retail stores as the normal selling price, RRP will give the retailer a good profit margin and leave room for discounts during sales periods. We also carry out market research to make sure that these prices are an accurate representation of what the particular item would sell for in other retail stores, by comparing it to similar products as shown above.